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HeвЂ™s not the triumphalist that his boss is, and the production here feels too grand for him - heвЂ™s a gummy rapper still tentative about his subject matter, his flow patterns and his presence.Д«ut there are flickers of savvy at work here. вЂњAmbitionвЂќ may be the best Wale release since his 2008 mixtape вЂњThe Mixtape About Nothing,вЂќ but itвЂ™s still chaotic. By any measurement itвЂ™s a better album than вЂњAmbition,вЂќ especially in its judicious use of Wale, the crewвЂ™s least characteristic artist. 1вЂќ (Maybach Music Group/Warner Brothers), a compilation of songs from artists on Rick RossвЂ™s label, released in May. 5, though itвЂ™s probably the least representative song on вЂњAmbition.вЂќ The songвЂ™s success dates back to the summer, when it was a breakout hit from вЂњMaybach Music Group Presents: Self Made, Vol. 7 on the Billboard R&B/hip-hop songs chart this week, and вЂњThat Way,вЂќ his single with Jeremih and Rick Ross, is No. Without the singles to guarantee them consistent exposure and, by extension, consistent sales, these first-week figures will be a historical blip, a trivia question 20 years from now.

ColeвЂ™s albums each sold just a quarter of their first-week numbers. In their second week on sale, Wale and Mr. Cole, working in a major-label system, the numbers were 42 percent and 43 percent the majority of their sales were hard copy.Д«ut once the loyalists have spent their money, then what? Be mindful of the drop in sales from Week 1 to Week 2 - these artists have so far had only moderate success on radio, which is where albums go to not die.

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About 76 percent of Mac MillerвЂ™s sales were digital for Wale and Mr. 1 debut isnвЂ™t meaningful in and of itself it may simply indicate that executives were clever enough to pick a release date that wouldnвЂ™t compete with Taylor Swift or Lil Wayne or Adele or Jay-Z.ДЄnd while these first-week sales numbers are impressive in a tough climate for the traditional record business, theyвЂ™re numbers that reflect, at best, pent-up demand: proof of concept, if you will, that an artistвЂ™s virtual fame can translate to fans spending real-world dollars on a product that they could easily steal (unlike a T-shirt). That Mac Miller has topped the Billboard album chart maybe says more about the state of record sales than about the popularity of Mac Miller. (For Wale, this is the second time down the same road: His 2009 major-label debut, вЂњAttention Deficit,вЂќ on Allido/Interscope, was a bust.)

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Dre and Snoop Doggy Dogg, the heavy hitters of the day.Д®ach of these artists followed a similar path to arrive at this point: release a string of mixtapes, the free albums that were once native to street corners but are now the preserve of the Internet, and augment them with an active social-media presence, from Twitter to video blogging. But Tha Dogg Pound was affiliated with Dr. вЂњBlue Slide ParkвЂќ (Rostrum) is the first independently released album to top the chart since Tha Dogg PoundвЂ™s вЂњDogg FoodвЂќ (Death Row), in 1995.

(All figures are from Nielsen SoundScan.)ДЇirst, the good news: A new generation of rappers is actively trying to build a new business model in which releasing oodles of free material online builds a fan base that paves the way for revenue streams: touring, merchandise, even something as old-fashioned as a record deal. ColeвЂ™s first album, вЂњCole World: The Sideline StoryвЂќ (Roc Nation), made its bow atop the chart with about 217,000 copies sold in its first week. 2 on the chart (behind Justin BieberвЂ™s Christmas album) with вЂњAmbitionвЂњ (Maybach Music Group/Warner Brothers), which sold about 164,000 copies. The week before, the Washington rapper Wale made his debut at No. On Wednesday the Pittsburgh rapper Mac Miller topped the Billboard album chart with his debut album, вЂњBlue Slide ParkвЂњ (Rostrum), selling about 144,000 albums. WhatвЂ™s the value of a careerвЂ™s worth of Internet buzz? Approximately 175,000 albums sold in one week - then look out below from there.

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